When Does MarTech Become an Integrated Growth Platform?

Marketing is becoming more complex: more channels, more content, more touchpoints, more data and less time, all while efficiency pressure keeps rising.

Many marketing teams respond with more and more tools, isolated solutions and workarounds. The result: a lack of transparency, high coordination overhead and processes that hardly scale.

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In the MarTech key topic at World of Data, you will experience how leading companies and solution providers design and operationalize an integrated MarTech ecosystem with clear architecture, a robust data foundation and platforms that connect planning, execution and measurement.

The spotlight is on customer projects where Marketing Automation, Marketing Resource Management, CDP and Digital Analytics effectively interlock.

What To Expect

MarTech Architecture & Stack Modernization
How to build an integrated MarTech ecosystem from CDP and Marketing Automation to MRM.

Marketing Resource Management (MRM)
How MRM is integrated into your existing MarTech landscape as a central control instrument for journeys, budgets and resources.

CDP & Trigger-Based Marketing
Hands-on use cases of audience building and real-time behavior analytics for real-time customer activation.

Digital Analytics
From product analytics to an AI-powered digital analytics platform: how to ensure reliable web and app tracking for a real 360-degree view of the customer.

Customer Lifetime Value
The right marketing KPIs can noticeably boost your e-commerce. Learn first-hand how to maximize customer value through CLV modeling.

Your Questions, Answered.

Why should marketing professionals attend World of Data?

Because modern marketing organizations need more than just additional tools. They need integrated platforms, clear processes, a usable data foundation, and AI optimization that delivers real value. World of Data shows you how the orchestration of MRM, CDP, Marketing Automation and Analytics actually works in practice. Selected solution providers and compelling project examples answer all your questions about the effective and optimal use of your MarTech stack.

What concrete benefits can you gain from the WoD sessions?

The presentations and break talks at WoD have a clear focus on practical implementation. The sessions show you proven approaches and lessons learned from projects, including stumbling blocks, governance questions and change aspects. Leading MarTech solution providers will introduce you to the latest AI features that help you work more efficiently and move faster. You will gain insights into metrics and decision-making bases that help you argue for MarTech optimizations internally. You will not go home with an abstract vision, but with clear next steps for how to structure, prioritize and further develop your own MarTech landscape, regardless of where you stand today.

How does WoD make you successful with your MarTech stack?

Successful MarTech stack usage starts with the business and the relevant use cases. Once that part of the work is done, WoD helps you define the right architecture and data/cloud platform, identify suitable solution providers, and make optimal use of AI agents and automation. At WoD, you’ll learn how a professional, structured approach to planning and running tool evaluations—including cost comparisons with clear recommendations—can give you more transparency. And how all of this should be supported by structured change management.