Laura's and Christoph's mission is to use data and knowledge to make product management better, more efficient and, above all, more consistent with the needs of physicians and patients. As a data scientist in the field of digital analytics and integrated insights lead for rare diseases (Laura) and as a coach, idea developer and data & statistics nerd (Christoph), the two have set themselves the goal of not only talking about digital transformation, but also living it. Even if that means getting deep into the data chaos.