Murat Yurt is Head of Business Intelligence & Digital Analytics at DFL Digital Sports, where he is responsible for the development and implementation of strategies in the area of business intelligence and digital analytics. His tasks include analyzing data from digital platforms and channels, identifying trends and supporting decision-making based on data. He began his career in strategy consulting at Kearney, where he gained valuable experience in the field of corporate strategy. He then moved to IT consulting, where he worked as Lead Consultant for Advanced Analytics. MuratYurt holds a Master's degree in Information Science & Language Technology from Heinrich Heine University Düsseldorf.
